 This paper examines Web 2.0 in the business context to identify potential impact, challenges and opportunities for organization strategy.
"Web 2.0 can lead to a complete overhaul of how a company is perceived in the market, how it connects to the customers and how the leadership connects to every single customer"
- How does web 2.0 affect an organizations value chain?
- What are the levers affecting a value chain?
- What is the connection between web 2.0 and these levers?
- What are the imperatives for an organization due to web 2.0?
