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e-Business Strategy (e-Strategy) Collection – Page 8

A Framework for Dot Com Survival

This research paper examines the causes of failure and success in Dot Coms engaged in e-Commerce. It presents a preliminary framework that identifies the key factors that govern Dot Com success.<br /><br />Note: Contains scary mathematical equations. Please ignore and focus on the proposed framework.

The Success and Failure of Pure Play e-Businesses

This research focuses on a simple question: why did Webvan fail and Peapod succeed? It uses four factors to compare the failure of one and the success of the other in the same market! The factors are: managerial decisions, logistical infrastructure, technological systems, and marketing strategies.

Most Famous Dot Com Failure?

This article discusses the demise of the hip online retailer Boo.com and culls lessons for existing and prospective e-tailers.

Marketing Capabilities for the Digital Age

BCG recently surveyed marketing executives from more than 30 companies to better understand how their organizations are dealing with the effects of digital media. This report presents an overview of the digital landscape, our survey findings, and guidelines for how different industries can get more from digital marketing.

e_Business Strategy

This presentation provides a quick overview of e_business strategy and key e_business models.

Complementary e_Business Models

This presentation provides a quick overview of e_business models and ways to combine multiple models to create business value.

e-Business Model Approach to e-Strategy

This presentation presents a soup-to-nut discussion on e_business strategy aka e_strategy using an e_business model approach – starting with defining what e_business model approach is!

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