e-Book: Executive’s Guide to Social Media Marketing
A guide to social media marketing for business value.
October 14, 2020
Welcome to the Social Networking category in our CIO Reference Library. This curated collection of articles, resources, and guides is designed for CIOs, IT executives, business leaders, and professionals interested in understanding and leveraging social networking for their organizations. Social networking refers to using online platforms and tools to build and maintain relationships, exchange information, and engage professionally and personally with others. In the context of e-business strategy and digital marketing, effective social networking is crucial for any organization looking to expand its online presence, build brand awareness, and foster meaningful connections with its target audience.
In this category, you will find a variety of social networking-related content, including:
- Social Networking Basics: Articles and resources that introduce the concept of social networking, its importance, and its relationship to e-business strategy and digital marketing.
- Best Practices and Strategies: Guides and resources that showcase best practices and successful strategies for leveraging social networking in various industries and sectors.
- Major Social Networking Platforms: Content that explores the features, benefits, and unique opportunities offered by popular social networking platforms, such as Facebook, LinkedIn, Twitter, Instagram, and Pinterest.
- Emerging Social Networking Platforms: Articles and resources that discuss new and emerging social networking platforms, their potential impact on the digital landscape, and opportunities for organizations to engage with their target audience.
- Content Creation and Curation: Guides and resources that provide insights and recommendations for creating and curating engaging content on social networking platforms, enhancing user experiences, and driving meaningful connections.
- Community Building and Management: Content that focuses on strategies for building, nurturing, and managing online communities on social networking platforms, fostering brand loyalty, and generating user-generated content.
- Social Networking Analytics: Articles and resources that explore methodologies and tools for measuring the success of social networking efforts, including the establishment, tracking, and analysis of key performance indicators (KPIs) and metrics.
- Case Studies: In-depth case studies that examine real-world social networking implementations, showcasing the challenges faced, solutions deployed, and outcomes achieved by organizations across different industries.
Explore the Social Networking category to access a wealth of content on effectively implementing and managing social networking practices. By understanding and embracing social networking, your organization can expand its online presence, build brand awareness, and foster meaningful connections with its target audience, ultimately achieving greater success in the digital landscape.
e-Book: Business Value of Social Media
This research explores the value generated by social media. CIOs can learn how to leverage social media to create value for their enterprise. Excellent Read!
November 9, 2017
The Evolution of Social Networks
This research delves into the evolution of social networks and media, what is powering this journey, and what lies ahead. How can business capture the benefits of this rise of social media? This report explores the challenges and opportunities that social networks create for business and how to harness them for shareholder value.
January 23, 2014
What Are Companies Really Doing With Social Business?
This research report found that social media’s importance to business is growing rapidly, business leaders want to embrace this change but lack tangible metrics to make the case for it, both small and large companies see the potential advantages but mid-sized companies do not, and the adoption rate is higher in tech and media industries. What does this have to do with you? Read On!
February 18, 2013
How Business Uses Social Media
This research report explores the use of social media for business use to find that "there remains a significant gap between expectation and reality when it comes to social media."
January 22, 2013
CIO and Web 2.0
This presentation makes the case for CIO leadership in web 2.0 – first, it lays the foundation through a discussion on best practices that lead to successful communities and then illustrates them through case studies. CIOs have a real opportunity to get a seat at the table by learning, communicating and implementing the business value of web 2.0
July 17, 2012
Business Use of Professional Social Networks
This research studies professional social networks – are they used by decision makers? do they trust these networks? how do they use these networks? will these networks change the way we do business?
May 22, 2012
Social Media Opportunities and Risks
This presentation provides an overview of social media, its drivers and benefits and the risks associated with its use – especially, cyber criminals using it to attack your organization.
April 30, 2012
Managing Business Risks of Social Media
This paper makes the case for senior leaders in every organization to understand the risks associates with the social media revolution and have a clear plan to monitor, manage and mitigate threats that can and will occur.
April 24, 2012
Making the Most of the Social Media Opportunity
This paper discusses a study into the opportunities and risks of social media and creating a sound social media policy for your organization.
April 24, 2012
