Making the Most of the Social Media Opportunity
This paper discusses a study into the opportunities and risks of social media and creating a sound social media policy for your organization.
April 24, 2012
Chapter
Social Networking Collection – Page 2
Social Media Policy
This presentation discusses best practices for setting a social media policy for your organization based upon use cases – social media use by employees creates opportunities and has risks and those organizations that manage these risks reap the benefits. Good discussion.
April 24, 2012
Using Wikis for Collaboration
This paper looks at the wiki phenomenon and how it fits into web 2.0 to enhance collaboration among geographically dispersed teams and groups. The discussion leverages extensive literature review and case studies to provide guidance on using wikis in the corporate context.
March 20, 2012
Legal Issues with Web 2.0
This paper discusses tips and issues with using social networking sites – creating business pages – or social media for business. The discussion also touches upon policies and guidelines to manage members/users who want to connect with your organization or its employees/members.
March 20, 2012
Managing Student Activity on Social Media
This paper discusses the legal implications of monitoring and managing student activities online – should an institution monitor student activity? how to prevent cyber-bullying? should you create a social media policy?
March 20, 2012
Top 10 Legal Issues in Social Media
A quick look at the top ten legal issues in social media…
February 29, 2012
Social Networking Evidence
This paper – written by a lawyer for lawyers – delves into the ocean of data on social networking sites that can be used in litigation in an ethical manner.
February 29, 2012
Applying CyberLaw to Twitter
This paper discusses the public policy, regulatory and legal issues related to social networking with an emphasis on Twitter.
February 29, 2012
Marketing Capabilities for the Digital Age
BCG recently surveyed marketing executives from more than 30 companies to better understand how their organizations are dealing with the effects of digital media. This report presents an overview of the digital landscape, our survey findings, and guidelines for how different industries can get more from digital marketing.
January 31, 2012
The Value of Social Media
Social media is important to creating business value – just how important is it? This research paper answers that question. It introduces a "social media ecosystem" framework to help understand what businesses and customers accomplish using social media – using this as a basis to develop specific measures for activities that have a direct relationship with business value.
January 24, 2012