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Social Networking Collection – Page 4

Developing a Social Brand

This paper discusses the concept of brand in the context of social media. It defines the concept of a social ecosystem and describes the steps to creating a social brand.

Using Social Media for Human Resources

How do HR professionals and HR consultants use social media and Web 2.0 technologies? A survey of HR professionals found that many of them are fully aware of the potential of these technologies. However, opportunities exist to improve their knowledge and experience.

Social Media Toolkit

This social media toolkit provides guidelines for the use of social media in the workplace – to maximize business value and minimize risks. The toolkit discusses 1) social media policy 2) Web 2.0 legal issues and concerns, and 3) guidelines for employees

Social Media Use in Government

The survey examined adoption trends, current applications and expectations of social media technologies, the extent to which implementation is governed by formal policies or individual agency initiative, and perceptions of risk associated with social media tool use.

Strategies for Addressing Social Media Risks

Initiated as a consumer-oriented technology, social media is increasingly being leveraged as a powerful, low-cost tool for enterprises to drive business objectives such as enhanced customer interaction, greater brand recognition and more effective employee recruitment. While social media affords enterprises many potential benefits, information risk professionals are concerned about its

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