Topic: e-business marketing

CIOs Guide to e-Business Strategy

This guide to e-business strategy will help you understand the key drivers behind the digital revolution, imperative for changing your organizational strategy, and IT capability to adapt, and implications on the systems, and technologies in the enterprise. If you are a CIO wondering about how to cope with the challenges of the oncoming, and ever increasing e-business tsunami, this guide will help you create a plan of action! Excellent Read! (500+ pages)

Digital Marketing Strategy Guide

This excellent presentation provides in depth guidance on the critical importance of digital and social marketing, and how to create an effective digital and social marketing strategy. An excellent resource for an C-Suite executive to understand the basics of digital marketing and implement them for competitive advantage. (150 pages)

Introduction to e-business Marketing

This presentation provides an overview of e-Business marketing and customer relationship management (e-CRM) – marketing to acquire customers then retain them (52 slides)

Introduction to e-Marketing and e-CRM

This presentation discusses the impact of internet related technologies on an organizations marketing and customer relationship management – how to create effective e-marketing and e-CRM capabilities to leverage internet related tools and technologies? how to create an e-marketing plan? what are the differences between traditional and new media? (44 Slides)

Is your Website Making Sales Calls?

This white paper discusses using your web presence to build trust and turn online relationships into sales leads – perhaps, closing sales as well?

Marketing Capabilities for the Digital Age

BCG recently surveyed marketing executives from more than 30 companies to better understand how their organizations are dealing with the effects of digital media. This report presents an overview of the digital landscape, our survey findings, and guidelines for how different industries can get more from digital marketing.

Developing a Social Brand

This paper discusses the concept of brand in the context of social media. It defines the concept of a social ecosystem and describes the steps to creating a social brand.

Best Practices in B2B Marketing

This excellent presentation discusses five best practices in business to business marketing including social media marketing.

Editor's Picks

Sample IT Strategy Plan

A good IT Strategy Plan that you can use as a template to create your own.

IT Strategy Presentation

This in-depth – 78 pages – presentation goes into just about everything you would have wanted to know about IT Strategy aka business IT alignment (ICT Strategy, IS strategy, IS strategic alignment, IT Alignment, strategic information systems planning (SISP)…)

IT Strategy Example

This is an in-depth information technology strategic planning example that details the process and framework that CIOs can adapt to give direction to their own IT Organizations. Excellent Read!! (200 pages)

IT Strategy Template

Use this template to create an IT strategic plan for your organization – aligning business with IT strategy. IT Strategy Template can be downloaded for free by CIO Index members.

7 Steps to Business and IT Alignment

No business will ever reach the goal of “business and IT alignment”. Should this discourage you from pursuing business and IT alignment? NO! It is a worthy goal to pursue. Indeed, it is a critical one to pursue. You might never reach alignment but you can take steps to get ever closer. This requires a process. Often, we ignore the fact that business and IT alignment is a process. This process does not have a starting point nor does it have an end. It is a series of “learn and do” cycles that incrementally get towards alignment. Let me explain.

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