 This whitepaper discusses e-business marketing planning and e-business metrics to measure the success of the e-marketing plan.
Data for e-business metrics is available in abundance. The problem is that organizations do not know what to collect, where this data is already being collected, how to get to this data, how to make sense of it...this paper tackles the issue of e-Business metrics top down. First, it discusses e-business marketing planning. Then it provides details on e-Business metrics. Finally, it connect the two.
Dated, but a good discussion because it is still relevant.
