e-Business Marketing Metrics


 Data for e-business metrics is available in abundance. The problem is that organizations do not know what to collect, where this data is already being collected, how to get to this data, how to make sense of it...this paper tackles the issue of e-Business metrics top down. First, it discusses e-business marketing planning. Then it provides details on e-Business metrics. Finally, it connect the two.

Dated, but a good discussion because it is still relevant.


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Documents are in common file formats such as Microsoft Word (doc), Powerpoint (ppt), Excel (xls,csv,xlsx), and Adobe pdf. 1



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