This presentation will help you understand the basics of pricing strategies:
- What is Price competition and value pricing?
- How to devise pricing strategies for market entry: skimming and penetration pricing?
- What are price discounts and allowances?
- How to set geographic pricing strategies?
- Special strategies including one-price, flexible-price, price lining, resale price maintenance, leader pricing, everyday low price, odd pricing
- What ate the legal considerations associated with pricing?
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