Building Brands Online
 This research study provides insight into using online marketing, especially interactive advertising, to build brands.
May 4, 2010
Chapter
e-Strategy Research Collection – Page 7
Digital Disruptions: Technology Innovations Powering 21st Century Business
 Digital Disruptions: Technology Innovations Powering 21st Century Business identifies seven disruptions companies need to prepare for: new media, augmented reality, social power, information transparency, digital spectrum, new platforms and a smart(er) world.
March 29, 2010
Six ways to make Web 2.0 work
  This paper presents the results of a research study conducted by McKinsey to gain insights into the business use of Web 2.0 technologies.
January 28, 2010
Who Tweets?
This research note provides insights into internet usage – specifically, using a status update service such as Twitter.
November 30, 2009
Social Media Trends and Best Practices
This research report discusses the adoption and future trends of social media.
November 23, 2009
Online Marketing – Grown Up Digital
 An excellent presentation on marketing to the next generation.
November 19, 2009
Internet Trends
An excellent report, by Mary Meeker et al. of Morgan Stanley, on the latest internet trends.
October 26, 2009
Improving Online Advertising Effectiveness
Increasingly, advertising is moving online. Do e-marketers know what their return on investment is on online advertising?
October 20, 2009
Social Marketing Playbook
This social marketing playbook – called as such because it provides a game plan for social marketers – provides a step-by-step guide to social marketing.
October 13, 2009
Research – Does Behavioral Targeting work?
Are marketers wrong when they claim that customers want advertisements tailored to their interests.
October 6, 2009
