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e-Strategy Research Collection – Page 8

Digital Darwinism

This research study identifies the imperatives for players in the e-business value chain – focused on marketing-agency-media.

Why do e-Businesses Fail?

This paper analyzes the causes of e-Business failure and forcefully argues that it wasn’t just the lack of business models that caused the demise. It was "fatal attraction" that tripped up the upstarts – and will cause you to fail should you not learn from history! <br />
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What, you ask, is "fatal attraction" in the world of e-Business?

e-Business Value – Metrics that Matter

&#160; This paper presents key metrics to evaluate the performance of your e-business in pursuit of business value. More importantly, it connects them to the key concept in e-business – customer lifecycle. MUST Read!

Digging For Social Networking Gold

Where is the Social Networking Gold? Read this report, by Pew Research, to get good information on the demographics and trends of social networking and find out!

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