The paper examines the business use of web 2.0 – what is web 2.0 and what makes it different from both business and technological perspectives? What is the value proposition of web 2.0 and how businesses can best leverage it?
 This paper categorizes and discusses the different types of business-to-business electronic business models currently being used by businesses and discussed in the academic literature, and shows how these business models are being implemented within the textile industry.