The paper examines the business use of web 2.0 – what is web 2.0 and what makes it different from both business and technological perspectives? What is the value proposition of web 2.0 and how businesses can best leverage it?
 This paper examines Web 2.0 in the business context to identify potential impact, challenges and opportunities for organization strategy.
 Case study of Flickr to understand the growth of dynamic social networks
 Quick overview of key social networking web sites and tools and how to use them for business.
 Digital Disruptions: Technology Innovations Powering 21st Century Business identifies seven disruptions companies need to prepare for: new media, augmented reality, social power, information transparency, digital spectrum, new platforms and a smart(er) world.
Web 2.0 definition and explanation of the term – this paper sums up the learnings of Web 2.0 conference that started it all.
Web 2.0 definition and in depth introduction to concepts surrounding it.
  This paper presents the results of a research study conducted by McKinsey to gain insights into the business use of Web 2.0 technologies.
This research note provides insights into internet usage – specifically, using a status update service such as Twitter.
This research report discusses the adoption and future trends of social media.
