Web 2.0: Reshaping Organization Strategy in the Flat World
 This paper examines Web 2.0 in the business context to identify potential impact, challenges and opportunities for organization strategy.
Social Networking Collection – Page 6
All Resources in: Social Networking Collection
Flickr Social Network Case Study
 Case study of Flickr to understand the growth of dynamic social networks
Business Use of Web 2.0
 The paper examines the business use of web 2.0 – what is web 2.0 and what makes it different from both business and technological perspectives? What is the value proposition of web 2.0 and how businesses can best leverage it?
Business Use of Social Networking
 Quick overview of key social networking web sites and tools and how to use them for business.
Digital Disruptions: Technology Innovations Powering 21st Century Business
 Digital Disruptions: Technology Innovations Powering 21st Century Business identifies seven disruptions companies need to prepare for: new media, augmented reality, social power, information transparency, digital spectrum, new platforms and a smart(er) world.
What Is Web 2.0?
Web 2.0 definition and explanation of the term – this paper sums up the learnings of Web 2.0 conference that started it all.
Primer on Web 2.0?
Web 2.0 definition and in depth introduction to concepts surrounding it.
Six ways to make Web 2.0 work
  This paper presents the results of a research study conducted by McKinsey to gain insights into the business use of Web 2.0 technologies.
Who Tweets?
This research note provides insights into internet usage – specifically, using a status update service such as Twitter.
Social Media Trends and Best Practices
This research report discusses the adoption and future trends of social media.