For some the objective is a little different: getting repeat customers! Learn how Nike is going about it.
If I had a penny for every bad marketing decision, I would be a billionaire; if I had one for every good one? Well, I wouldn’t have money to buy a square foot in the desert!
Add this to your list of good marketing decisions. Indeed, a brilliant one. Nike – as can be expected – has come up with a brilliant idea to connect with their customers – in a viral way. They have connected the customers’ needs/wants with their life style and self image and all of these to Nike’s website.
The result? Customers buy Nike’s products, come to Nike’s website uncalled and send their friends and family there as well. Take that Youtube! In your face, Facebook!
The idea behind a brilliant eBusiness strategy is to get visitors to the site. What we forget is that the number of visitors is important but their “type” is equally, if not more, important. So the best marketing to get the right visitor to you site is one that combines three critical things:
- Visitor needs/wants
and if you are a consumer product – solution – company then - Visitor self image
- Visitor life style
The latter two will keep them coming back for more and better yet send their entire ecosystem to your website. The underlying assumption is of course that there is something of value that you offer!
Btw, this is also the simple formula to solve the social networking puzzle!
