First it was letters. Then it was the phone. Emails took over where the phone left. The web – flicr et. al. – were then the “visit to grandma’s” for Gen X. You ain’t seen nothin yet!
Granny is on Facebook.com. You are all invited to view her page. She updates it regularly with jokes and videos but do not despair – she has your and your children’s pictures too! So bookmark this page because your visits to grandma are going to be the courtesy of Facebook. With $100/barrel oil, these virtual visits are here to stay!
Well, these are the days of Grandma on the web but you cannot use your Grandpa’s web strategy to leverage this trend! The boys are using banner ads and the like to get to their demographic. The men? They are finding ways to create ways to create viral marketing pieces.
Seen a funny video lately? Chances are it was forwarded to you by a friend or you saw it on their Facebbook page. Well, that video is pollinated across the web – i.e. sent to hundreds of thousands of people – by willing bees who charge you nothing. The best part? It is read by almost everyone who gets it in their email because someone they know sent it!
This is just one example of viral advertising on the web. There are many more. So as Facebooks of the world take over the web, you need to polish that web strategy. For Granny’s got a page and she is not afraid to use it. She needs content and where else is she going to get it if not for you?