This research focuses on a simple question: why did Webvan fail and Peapod succeed? It uses four factors to compare the failure of one and the success of the other in the same market! The factors are: managerial decisions, logistical infrastructure, technological systems, and marketing strategies.
The Success and Failure of Pure Play e-Businesses
- June 4, 2024
- Webmaster Global
- Expert Editor - IT Management
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