This paper discusses a framework to understand and implement a monetization strategy for content – why is the traditional newspaper/magazine subscription based business model under threat from digital content? How to overcome barriers created by "free" digital content? How to create a multi-channel monetization strategy for content?<br />EXCELLENT READ!
This paper analyzes the early efforts of magazine publishers that actively provided online content. This research specifically focused on the relationship between the pursuit of various revenue streams and the impact of these streams on firm performance.
This presentation discusses digital revenue models and building a web presence.