Are marketers wrong when they claim that customers want advertisements tailored to their interests.
Things that make you go hmmย
ยContrary to what many marketers claim, most adult Americans (66%) do not want marketers to tailor advertisements to their interests. Moreover, when Americans are informed of three common ways that marketers gather data about people in order to tailor ads, even higher percentagesย between 73% and 86%--say they would not want such advertising.ย
Before you use any form of behavioral targeting read this research report.Read On>>
