This paper outlines the key challenges of social data, proposes a value-based framework for social analytics, and recommends clear and pragmatic steps that companies engaged in social media must follow to ensure they are gaining insights, measuring effectively, interpreting accurately, and taking appropriate action—both today and in the longer term.
This article discusses social media and discusses the five key elements of a social media strategy.
This presentation discusses the results of benchmarking privacy practices at key social networking sites, recommends best practices and predicts the future of this platform.
Kodak’s chief blogger shares their experience with social media marketing – what is social media? how can it help your business? what are social media best practices? Although directed at small businesses, this advice is applicable to the enterprise as well.
This article discusses the policy and legal issues arising out of the rapid adoption of social media, and provides practical suggestions for social media use in an organization.
This whitepaper discusses FTC guidelines for "sponsored conversations" (paid endorsements from bloggers?) and proposes best practices to follow to avoid not only undue FTC scrutiny but also adverse consumer reaction to this increasingly popular but controversial marketing practice.
This whitepaper aims to serve as a reference and planning tool for B2B Web 2.0/ social media initiatives by answering a simple question: How to leverage Web 2.0?
This Simple Social Media Strategy Template can be used to create a social media strategy for your business. It uses nine reference points, which are applied to the key stages of a social media strategy – diagnostic, strategy development, implementation, assessment and refinement.
This social business plan templates can be used as a framework to think about the issues in creating your social enterprise.
This report describes a framework based upon eight "essential" elements that governments need to consider when developing a social media policy – can be adapted for commercial/for profit enterprises as well.
