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While Enterprise Architecture (EA) maturity models present promising roadmaps for organizational growth, their journey is marked by potential pitfalls and misunderstandings. This chapter discusses both the challenges faced during implementation, such as resistance to change and resource constraints, and prevalent misconceptions about these models being a quick fix or being too rigid. By addressing these challenges and criticisms head-on, organizations can effectively harness EA maturity models, ensuring a more informed, strategic approach to business growth and architectural enhancement. Read on to learn about these complexities and how to navigate them proficiently.