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This chapter discusses the role of Enterprise Architecture (EA) components in driving and promoting innovation within organizations. It explains how different EA components, like business, data, application, and technology architecture, can spur innovation by enabling changes. The piece also highlights the importance of effective EA management in fostering a collaborative, agile, and knowledge-driven environment to facilitate innovation. It uses real-life examples of successful businesses, like Amazon, Google, Spotify, and Atlassian, to illustrate the effectiveness of EA management. Lastly, it shares case studies of Netflix, Tesla, Airbnb, and ING Bank to demonstrate how effective management of EA components can lead to significant innovations in various industries.