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The Gartner Business Value Model is a comprehensive framework developed by the esteemed research and advisory firm, Gartner, to guide organizations in evaluating the tangible and intangible benefits, costs, and risks of their IT initiatives. Aimed at transcending beyond the mere technical aspects, this model ensures IT investments align seamlessly with an organization’s overarching strategic objectives and business results. Within its structure, the model outlines four pivotal dimensions: the Value Objective, Value Measures, Value Chain, and Value Levers, each contributing to a holistic understanding of IT’s potential impact. Through this chapter, readers will garner profound insights into the model’s implementation strategy, enriched further by illustrative case studies from global giants like Coca-Cola and Delta Air Lines, revealing the transformative power of aligning IT strategies with business objectives. Dive in to elevate your IT investment decisions and maximize organizational growth.