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IT Value Mapping is a pioneering framework designed to help organizations fully comprehend and articulate the true business value generated by their IT investments. Instead of merely focusing on traditional measures like cost savings, this framework delves deeper into assessing the actual business outcomes spurred by IT endeavors. By adopting the IT Value Mapping process, organizations can align their tech investments with their core strategic goals, thereby ensuring optimal ROI. This methodology moves discussions beyond technical jargon, highlighting IT’s value in terms that resonate with business stakeholders. Airbnb and Bank of America, industry giants, have successfully employed this model to streamline their IT strategies, resulting in enhanced user engagement and security measures, respectively. Dive into this chapter to grasp how you can leverage IT Value Mapping for astute IT investment decisions that propel tangible business growth.