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Value-Based IT Alignment is a comprehensive approach that ensures an organization’s IT initiatives and investments align seamlessly with its strategic goals and business value. This strategy goes beyond traditional IT alignment, emphasizing not just alignment but also tangible value realization from IT endeavors. By incorporating principles such as focusing on value, establishing precise metrics, and fostering collaboration, this approach guarantees that IT investments directly contribute to business outcomes. Organizations employing Value-Based IT Alignment can prioritize resources more efficiently, make informed decisions, and maximize IT ROI. Dive into this chapter to gain insights into its implementation and explore case studies from industry giants like Starbucks and Pfizer, demonstrating the tangible benefits of this alignment in action.