The Success and Failure of Pure Play e-Businesses
This research focuses on a simple question: why did Webvan fail and Peapod succeed? It uses four factors to compare the failure of one and the success of the other in the same market! The factors are: managerial decisions, logistical infrastructure, technological systems, and marketing strategies.
Don’t Miss These Related References:
Signup for Thought Leader
Get the latest IT management thought leadership delivered to your mailbox.
Our 100% “NO SPAM” Guarantee
We respect your privacy. We will not share, sell, or otherwise distribute your information to any third party. Period. You have full control over your data and can opt out of communications whenever you choose.
