
What Is Digital Strategy? Defining the Blueprint for Enterprise Transformation
Digital strategy is not a plan or a roadmap — it is the architecture through which an enterprise learns to evolve with purpose. This article defines digital strategy as the structural logic that links vision to execution, disruption to design, and technology to value. It explores how leading organizations build coherence across systems, how strategy becomes cognition in intelligent enterprises, and how performance is measured through strategic fitness — not static KPIs. In doing so, it reframes strategy as the living blueprint of transformation itself.


















