strategy and internet

e-Book: The Complete Guide to e-business Strategy

This in-depth e-book walks you through the key steps in the formulation and implementation of an e-Business strategy. It also provides case studies to illustrate key e-strategy concepts. Excellent Read! (500 pages)

Digital Marketing Strategy Guide

This excellent presentation provides in depth guidance on the critical importance of digital and social marketing, and how to create an effective digital and social marketing strategy. An excellent resource for an C-Suite executive to understand the basics of digital marketing and implement them for competitive advantage. (150 pages)

Introduction to Network Economics

This presentation discusses network effect and their use in e-business strategy – create competitive differentiation and barriers to entry. How to create switching cost for customers? what are the key concepts in network economics and lock-in? how to calculate switching costs? what are the different types of lock-ins and some examples of business lock-in? (19 Slides)

What Are Companies Really Doing With Social Business?

This research report found that social media’s importance to business is growing rapidly, business leaders want to embrace this change but lack tangible metrics to make the case for it, both small and large companies see the potential advantages but mid-sized companies do not, and the adoption rate is higher in tech and media industries. What does this have to do with you? Read On!

Business Use of Professional Social Networks

This research studies professional social networks – are they used by decision makers? do they trust these networks? how do they use these networks? will these networks change the way we do business?

Global Portal Strategy

This presentation discusses a global portal strategy in the context of localization – global company’s products and services tailored for a local audience.

Is your Website Making Sales Calls?

This white paper discusses using your web presence to build trust and turn online relationships into sales leads – perhaps, closing sales as well?

Simple Social Media Strategy Template

This Simple Social Media Strategy Template can be used to create a social media strategy for your business. It uses nine reference points, which are applied to the key stages of a social media strategy – diagnostic, strategy development, implementation, assessment and refinement.

Web Site Strategy Sample

This document presents a web site strategy for a fictitious company to illustrate the key factors to consider.

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