This paper defines and describes wikis – taking Wikipedia as an example – in depth and then discusses their use in the corporate context. The author argues that to understand wikis one must focus on two concepts – the simple web based multi-user document management technology and a management philosophy that encourages knowledge management rather than dictates it.
This paper discusses the legal implications of monitoring and managing student activities online – should an institution monitor student activity? how to prevent cyber-bullying? should you create a social media policy?
This paper discusses the public policy, regulatory and legal issues related to social networking with an emphasis on Twitter.
A quick look at the top ten legal issues in social media…
This paper – written by a lawyer for lawyers – delves into the ocean of data on social networking sites that can be used in litigation in an ethical manner.
This research paper examines the causes of failure and success in Dot Coms engaged in e-Commerce. It presents a preliminary framework that identifies the key factors that govern Dot Com success.<br /><br />Note: Contains scary mathematical equations. Please ignore and focus on the proposed framework.
This research focuses on a simple question: why did Webvan fail and Peapod succeed? It uses four factors to compare the failure of one and the success of the other in the same market! The factors are: managerial decisions, logistical infrastructure, technological systems, and marketing strategies.
Boo.com burst into flames six months after launch but not before burning through $185M. So what happened to the promise of an exceptionally profitable website? This e_Business case study tries to find out!
This article discusses the demise of the hip online retailer Boo.com and culls lessons for existing and prospective e-tailers.
BCG recently surveyed marketing executives from more than 30 companies to better understand how their organizations are dealing with the effects of digital media. This report presents an overview of the digital landscape, our survey findings, and guidelines for how different industries can get more from digital marketing.
