Developing a Social Brand
This paper discusses the concept of brand in the context of social media. It defines the concept of a social ecosystem and describes the steps to creating a social brand.
This paper discusses the concept of brand in the context of social media. It defines the concept of a social ecosystem and describes the steps to creating a social brand.
How do HR professionals and HR consultants use social media and Web 2.0 technologies? A survey of HR professionals found that many of them are fully aware of the potential of these technologies. However, opportunities exist to improve their knowledge and experience.
The survey examined adoption trends, current applications and expectations of social media technologies, the extent to which implementation is governed by formal policies or individual agency initiative, and perceptions of risk associated with social media tool use.
This presentation discusses the legal issues that can arise with the increasing use of social media in the workplace and how to avoid them.
This social media toolkit provides guidelines for the use of social media in the workplace – to maximize business value and minimize risks. The toolkit discusses 1) social media policy 2) Web 2.0 legal issues and concerns, and 3) guidelines for employees
Initiated as a consumer-oriented technology, social media is increasingly being leveraged as a powerful, low-cost tool for enterprises to drive business objectives such as enhanced customer interaction, greater brand recognition and more effective employee recruitment. While social media affords enterprises many potential benefits, information risk professionals are concerned about its
This research reviews the use of social media networks by people while on the job. This use is of concern to some employers. This research recommends that instead of banning the use of social media, employers are better served using it for work!
 This in-depth study (302 pages) reviews the roll-out of User Created Content (UCC) aka Web 2.0 and its economic, social, technical and legal challenges.
This paper discusses legal issues with social networking and web 2.0 that employers, employees, parents and students must consider before diving head first into the 21st century.
This presentation describes the social media marketing best practices at an educational institution – lessons can be applied to any industry.