When was the last time you went to a travel agent? Chances are, you have not been to one in years. Where did they all go? I am told, they all became real estate agents! Kidding aside, the story of the apparent demise of the travel agents has a key
This industry report offers a thorough exploration of social media marketing in 2023, highlighting key trends, effective tactics, and essential tools for marketers.
This article explains how organizations can package their core competencies into knowledge-based e-business models. It explores examples like Dell and Progressive, explains how to digitize value chains, and shares strategic decisions for implementation depth and experience design.
Making the Most of Customers
This paper raises an excellent issue: why do digital strategies fail? In order to answer that question, one must start at the very beginning and ask: what is the "true" aka "meaningful" role of your digital strategy?
What is “disruptive technology”? What is it disrupting?
This paper has good information on a variety of issues related to eCommerce – especially the need for and the role of someone to lead the "function" within a business. Good start on key issues.
The attached study aims to answer the question of exactly when and where purchasers see online advertising, and what implications those discoveries may have on the process of planning and optimizing media.
This is an excellent presentation on eStrategy – what is it and how to formulate it. However, the best part is the case studies on IBM, Charles Schwab etc. that are used to present concepts. Let the professor take you on the eBusiness journey…
