This industry report offers a thorough exploration of social media marketing in 2023, highlighting key trends, effective tactics, and essential tools for marketers.
This article explains how organizations can package their core competencies into knowledge-based e-business models. It explores examples like Dell and Progressive, explains how to digitize value chains, and shares strategic decisions for implementation depth and experience design.
Making the Most of Customers
What is “disruptive technology”? What is it disrupting?
This paper raises an excellent issue: why do digital strategies fail? In order to answer that question, one must start at the very beginning and ask: what is the "true" aka "meaningful" role of your digital strategy?
This paper has good information on a variety of issues related to eCommerce – especially the need for and the role of someone to lead the "function" within a business. Good start on key issues.
Sample Strategic Business Plan
Creating barriers to entry or as the authors call it “lock outs” is an invaluable strategic maneuver. Can internet help? Absolutely, argue the authors! Good discussion but this paper is just the beginning.
Is "E" an indispensable part of corporate strategy? Yes. Can you prove it?
This case study shows how used book sellers solved their business problems using a multi-channel strategy.
